client
Alonso D. Dowson
service name
UX Design
budget
$100k
01.
The Project
Our collaboration with Afia Noor Group, a leading player in the textile industry with a 45-year legacy, was an exciting opportunity to reposition the brand in a competitive market. Afia Noor Group, involved in manufacturing and supplying products such as personal protective equipment (PPE), relief items, and shelter materials, sought to modernize its corporate identity while enhancing its digital presence. Our task was to design and launch a corporate identity, optimise their website for SEO, and develop content that would position Afia Noor Group as a trusted solutions partner across multiple verticals. The goal was to create a digital platform that not only showcased their rich history but also emphasized their innovative and scalable solutions to the modern market.
02.
The Challenge
Afia Noor Group’s challenge was multi-dimensional: transforming their brand from a traditional textile manufacturer into a modern, solution-oriented provider while keeping their legacy intact. The existing corporate identity did not reflect the company’s innovative capabilities and the new digital services it was offering. Additionally, the company needed to enhance its online presence by improving the website’s SEO and ensuring that content and offerings were aligned with industry standards and client expectations. We were tasked with modernizing the brand while keeping their long-standing reputation intact, which was essential for attracting new global B2B partners.
Challenges Encountered
03.
Delivering Results with Strategy
To meet Afia Noor Group’s objectives and overcome the challenges, we implemented a comprehensive strategy that focused on the following key elements:
Corporate Identity & Brand Book:
We began by developing a modern corporate identity that aligned with Afia Noor Group’s values of innovation, quality, and trust. The new logo, color palette, and typography were designed to resonate with global B2B clients, highlighting the company’s commitment to excellence and providing scalable solutions across various industries. The brand book outlined visual and messaging guidelines to ensure consistency across all marketing channels.
SEO-Ready Website Development:
We overhauled Afia Noor Group’s website, optimising it for SEO to improve its online visibility. This included structuring content around industry-specific keywords, optimising on-page SEO elements (such as titles, meta descriptions, and headings), and improving the website’s core web vitals for faster loading times. The site was designed to be mobile-friendly, offering a seamless user experience across all devices. Each service offering was clearly defined, with detailed pages showcasing Afia Noor Group’s capabilities in PPE, textiles, and relief materials.
Content Strategy for B2B Engagement:
We developed content strategies that positioned Afia Noor Group as a thought leader and solutions provider. The content included detailed case studies, product/service catalogs, sector-specific landing pages, and client success stories that reflected the company’s expertise in handling large-scale projects. This approach not only attracted new business partners but also enhanced Afia Noor Group’s reputation in the global B2B market.
Social Media & Search Marketing Campaigns:
We implemented targeted social media campaigns on platforms like LinkedIn and Facebook to connect with industry professionals, key decision-makers, and businesses in need of PPE, textiles, and relief items. Additionally, paid search ads and retargeting strategies helped drive traffic to the newly optimised website and generate high-quality leads for Afia Noor Group’s services.
Results:
- Website visibility: Increased organic search rankings, especially for keywords related to PPE manufacturing, textile solutions, and relief supplies.
- Increased B2B leads: The revamped website and content strategy generated high-quality leads, resulting in new B2B partnerships across multiple sectors.
- Stronger brand perception: The new brand identity and digital presence positioned Afia Noor Group as a forward-thinking solutions partner capable of meeting the demands of global markets.
Enhanced content engagement: Social media campaigns and content marketing helped establish Afia Noor Group as an authority in their industry.
04.
In Conclusion
Our partnership with Afia Noor Group led to a successful rebranding, resulting in a modern, scalable corporate identity and an SEO-optimised website that improved visibility and generated valuable B2B leads. The new content strategy helped the company engage with key decision-makers and positioned Afia Noor Group as a trusted solutions partner in the PPE, textile, and relief industries. Through this collaboration, Afia Noor Group strengthened its reputation and is now well-positioned for continued growth and success in both local and global markets.
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