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France
England
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Portfolio

client

Alonso D. Dowson

service name

UX Design

budget

$100k

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01.

The Project:

GMP Pharmaceuticals, a well-established company focused on wellness and halal-certified health products, entrusted us with the task of building their brand presence and boosting their corporate image in both the UK and Pakistan. Our collaboration centered around creating a strong brand identity, ensuring regulatory compliance, and executing a targeted social media marketing strategy. We worked to position GMP Pharmaceuticals as a trustworthy and credible brand in the competitive wellness market, catering to both end-consumers and professional buyers.

Brand Guidelines and Corporate Identity: We developed a clean, clinical brand identity that communicated trust, professionalism, and care. The logo, color palette, typography, and visual elements were designed to reflect GMP’s commitment to high-quality, ethically produced products.
Website Development: A modern, informative website was created to serve as an information hub for GMP Pharmaceuticals, with easy access to certifications, product data, and contact flows. This website was designed with the end-consumer in mind while also serving as a B2B bridge for professional buyers and partners.
Social Media Marketing: We handled GMP’s social media efforts, curating content that raised awareness about health and wellness, while focusing on educating consumers about the benefits of GMP’s halal-certified products.

02.

The Challenge

Entering the highly competitive pharmaceutical landscape, GMP Pharmaceuticals faced the challenge of differentiating itself as a trusted, credible brand in a crowded market. Crafting a unique identity from scratch, while adhering to strict regulatory standards for both the UK and Pakistani markets, was no small task. Additionally, GMP needed to establish a strong social media presence that would engage consumers and professionals alike.

Challenges Encountered:

Lack of digital and physical branding: GMP did not have an established digital presence or visual identity, making it difficult to build credibility in a competitive wellness market.
Need to differentiate for two distinct markets:GMP had to appeal to both the UK and Pakistani markets, each with its own regulations, cultural nuances, and consumer behaviours.
Packaging compliance: Designing packaging that adhered to both UK and Pakistani regulations for halal supplements.
Zero audience awareness: GMP needed to build both brand awareness and trust with an audience that had no prior exposure to the brand.

03.

Delivering Results with Strategy:

Our approach included a combination of strategic branding, digital presence building, and social media engagement, tailored to the needs of both the UK and Pakistani markets:

Full Brand Guidelines and Corporate Identity:
 We started by conducting in-depth research into GMP’s core values and market positioning. From there, we developed a clear brand identity that spoke to the company’s commitment to quality and innovation in health products. The brand guidelines included:

  • A clean and clinical logo that conveyed trust and professionalism.
  • A color palette and typography that communicated transparency and ethical business practices.
  • Visual elements that aligned with GMP’s values of producing high-quality halal products.

Social Media Marketing with a Purpose:
 Understanding the potential of social media to build both brand awareness and consumer engagement, we developed a content strategy focused on health education and wellness. We created content aimed at:

  • Educating consumers on the benefits of GMP’s halal-certified supplements.
  • Sharing professional insights to build trust within the health community.
  • Promoting a healthy lifestyle through informative posts and health tips.

Nurturing a Positive Corporate Image:
 We worked on building a corporate image for GMP that showcased their commitment to both public health and ethical business practices. Through engaging posts and educational content, we humanised the brand, helping it build a connection with consumers and industry professionals.

Measurable Impact and Growth:
 Our efforts led to:

  • A substantial increase in brand recognition and engagement across social media.
  • Positive feedback from consumers regarding GMP’s commitment to wellness and ethical practices.

Increased customer trust and loyalty in GMP’s products.

04.

In Conclusion:

Our collaboration with GMP Pharmaceuticals helped them establish a polished and trustworthy image as a leading provider of halal-certified health products. By effectively utilising digital marketing, social media, and corporate branding, we enabled GMP to stand out in a competitive pharmaceutical market. Within a few months, GMP secured a presence in major UK pharmacies, gained a loyal customer base, and built awareness in both the UK and Pakistani markets. The brand’s dedication to public health and ethical production practices resonated strongly with their audiences, positioning GMP as a trusted partner in wellness.

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