client
Alonso D. Dowson
service name
UX Design
budget
$100k
01.
The Project
Matrix Digital partnered with Oxfordian College, a prestigious institution offering UK diplomas and professional pathways, to overhaul their website and enhance their online credibility. Our goal was to create a clear, intuitive, and trustworthy digital experience for potential students and provide them with all the information they need to make informed decisions about their educational journey. We focused on optimising the site’s structure, content, and design to ensure that it served as a reliable resource for students seeking to advance their careers through accredited qualifications.
02.
The Challenge
The primary challenge for Oxfordian College was designing a website that balanced the need for detailed information with a clean and simple user interface. The complex nature of the programs and the high-stakes decision students face when choosing a course made it essential to build trust and credibility. The existing website did not provide a clear path to enrollment or convey the credibility and value of the qualifications offered. Simplifying the site’s information architecture, ensuring ease of navigation, and building trust with potential students were our primary objectives.
Challenges Encountered:
03.
Delivering Results with Strategy
To overcome the challenges and deliver exceptional results for Oxfordian College, Matrix Digital implemented a strategic approach that focused on clarity, simplicity, and trust-building.
Website Redesign and Simplified Navigation:
Our first step was to completely redesign the website, focusing on simplifying the information architecture. We ensured that the site was structured in a way that allowed users to easily navigate through the available programs and related information. Clear and concise course descriptions, eligibility requirements, and application processes were presented in an easy-to-understand format, reducing overwhelm and allowing prospective students to make informed decisions.
Trust Signals and Credibility Enhancements:
We added trust-building elements throughout the site, including awarding body certifications, compliance badges, and success stories. These elements served to reinforce the credibility of Oxfordian College and establish it as a trusted educational institution. Additionally, we included FAQs, student testimonials, and real-life success stories to further enhance trust and provide reassurance to prospective students.
Clear Calls-to-Action (CTAs):
We implemented clear and compelling calls-to-action across the website to encourage students to take the next step in their educational journey. Whether it was to request more information, enroll in a course, or schedule a consultation, every page had a strategically placed CTA to guide users seamlessly toward enrollment. These CTAs were designed to be visible and action-oriented, ensuring users were always prompted to engage with the brand.
optimising for Search Engines:
We optimised the site for search engines (SEO) to improve its visibility and organic search rankings. By targeting relevant keywords and implementing best practices for SEO, we made sure that potential students could easily find Oxfordian College when searching for education options. The site’s SEO structure also contributed to its improved visibility on Google, driving more traffic and leads to the website.
03.
In Conclusion
Our collaboration with Oxfordian College successfully delivered a redesigned website that balanced complex educational information with an easy-to-navigate and user-friendly experience. By optimising the site for clarity, trust, and conversion, we helped Oxfordian College build a more compelling and transparent digital presence. The implementation of strategic trust signals and clear calls-to-action resulted in increased conversions and a more engaged audience. Oxfordian College now enjoys a website that effectively communicates its credibility and programs, offering prospective students a seamless and supportive experience from start to finish.
 Fewer support loops and a clearer path from discovery to enquiry, with stronger trust signals placed where users need them.
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