To meet these challenges and achieve measurable success, Matrix Digital designed a complete, performance-driven approach for QBN Global that combined creative storytelling, smart automation, and powerful design.

Event Acquisition and Funnel optimisation:
We built a lightweight but effective funnel system that guided users from discovery to registration, attendance, and follow-up engagement. Event pages were optimised with clear value propositions, while integrated reminder sequences (email, WhatsApp, and social) maximized attendance rates. Each funnel was fine-tuned for different audience segments, ensuring high conversion from registration to show-up.

Consistent Social Content Rhythm:
We established a content calendar that balanced educational, motivational, and promotional posts across social platforms. This included teaser clips, highlight reels, speaker introductions, and post-event recaps, ensuring a steady stream of excitement before and after each event. Every piece of content reinforced QBN’s brand as both credible and community-driven.

Paid Acquisition and Retargeting:
Our team launched targeted paid campaigns across Meta Ads and Google Display, focusing on high-intent traders and aspiring learners. We built retargeting audiences from previous event visitors and website users, creating familiarity and encouraging recurring attendance. The result was a cost-efficient campaign model that delivered consistent leads and reduced drop-offs.

Post-Event Engagement:
To sustain engagement after each event, we introduced highlight snippets, takeaway reels, and calls-to-action guiding users toward QBN’s next program or membership option. This approach ensured that audience interest didn’t end with the event — it evolved into community participation.