client
Alonso D. Dowson
service name
UX Design
budget
$100k
01.
The Project
Samad Group, a conglomerate with diverse interests in industries such as foam, adhesives, outerwear, and apparel, needed a unified approach to enhance its online presence and improve its visibility across various product categories. As part of our collaboration, we provided comprehensive SEO services and ongoing website management to ensure each of the group’s brands—Samad Adhesive, Samad Foam, Samad Outerwear, and Samad Apparel—was easily discoverable by the right audience. Our goal was to improve search rankings and drive high-quality organic traffic to each of the brand’s websites, ultimately increasing conversions and supporting the group’s overall business growth.
02.
The Challenge
The Samad Group required a comprehensive SEO overhaul to improve visibility and attract quality leads across multiple brands, each serving different industries. While the group had a strong presence in its respective sectors, its digital marketing efforts were fragmented, resulting in poor SEO rankings. The challenge was to align the SEO strategies for the diverse brands, optimise the websites’ content for the right keywords, and address issues with technical SEO that had been limiting the sites’ ability to rank well. Additionally, Samad Group needed an ongoing SEO management solution to ensure continuous improvements in search engine rankings and website performance.
Challenges Encountered:
03.
Delivering Results with Strategy
To tackle these challenges and improve Samad Group’s digital footprint, we implemented a comprehensive and integrated SEO strategy that focused on the following key elements:
Comprehensive SEO Audit and Strategy Development:
We began by conducting an in-depth SEO audit for each of the brands within Samad Group. This audit uncovered issues with on-page SEO, technical SEO, site architecture, and content gaps. Based on the audit results, we devised tailored SEO strategies for each brand, focusing on keyword research, content optimisation, and on-site improvements. Our goal was to ensure each website was optimised for its target audience while maintaining an overall cohesive approach for the group.
On-Page SEO optimisation:
We optimised key on-page elements across the websites, including title tags, meta descriptions, header tags, and URL structures. We reworked existing content to better align with high-traffic, relevant keywords, making it easier for search engines to index and rank the websites. Additionally, we introduced an optimised internal linking structure to improve site navigation and ensure that important pages received more visibility.
Technical SEO Improvements:
Our team worked on improving the technical SEO aspects of the websites by addressing core web vitals, mobile-friendliness, site speed, and crawlability. We also focused on cleaning up broken links, fixing duplicate content, and optimising images and multimedia files to ensure the websites had fast load times. These improvements helped each brand’s website perform better in search engine rankings and provided a seamless user experience for visitors.
Ongoing SEO Management and Reporting:
We implemented an ongoing SEO management plan, continuously monitoring the performance of each website using tools like Google Analytics and Google Search Console. Our team provided monthly reports to track progress and adjusted the strategy based on performance data. These reports helped Samad Group understand the ROI of their SEO efforts and ensure that the websites maintained their rankings over time.
Results:
Increased search visibility: Each of the brands saw significant improvements in their search engine rankings for relevant keywords, making it easier for potential customers to discover them online.
Higher organic traffic: We drove more organic traffic to the websites by targeting the right keywords and optimising the websites for conversion. This increased the quantity and quality of leads across all brands.
Improved website performance: The technical improvements led to faster load times, better mobile experiences, and improved core web vitals, which contributed to higher user engagement and longer time spent on the websites.
Enhanced content strategy: Our content optimisation efforts resulted in higher click-through rates (CTRs) for organic search results, leading to a greater share of the market for Samad Group’s brands.
04.
In Conclusion
Our partnership with Samad Group resulted in a highly successful SEO transformation that improved the visibility of each brand under the group. By addressing technical issues, optimising content, and developing tailored SEO strategies for each brand, we ensured that Samad Group’s websites became more discoverable, engaging, and conversion-friendly. The ongoing SEO management plan provided continuous improvements in rankings, driving qualified traffic and generating high-quality leads. Today, Samad Group’s brands are better positioned for long-term success in the digital space, with a robust online presence that drives business growth.
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