The Matrix notebook

Ideas you can put to work.

Practical guides to SEO, digital strategy and better websites for businesses in the UK and the United States.

International SEO

UK and US SEO without a website full of duplicate pages

Plan regional website content around genuine differences in customer needs, delivery and terminology, with clear regional navigation.

Marketing strategy

Compare SEO and paid search using demand, landing-page readiness, measurement and lead economics rather than a universal budget split.

Technical SEO

A migration checklist for URLs, redirects, assets, tracking and search monitoring when a WordPress site becomes a static website.

Websites & conversion

Use this service-page checklist to connect a clear offer, relevant proof, useful FAQs and an honest next step.

SEO foundations

A practical SEO audit for service businesses: check crawling, service intent, evidence and enquiry journeys before commissioning more content.